Emotional Sinkhole
From this article, I learned that Always is selling plus-sized pantyliners and that Queen Latifah is endorsing Curvation, a line of lingerie for plus-sized women. Advertisers are tapping into the market of larger women by giving them permission to feel good about themselves.
"...the whole size debate [is] 'a big emotional sinkhole for women. Marketers are trying to use that to their advantage and get away from the old terms.'
I know the bottom line of all of this advertising and all these new products is profit, but I also know that more fat-positive images in the media would be a good thing to have. I think marginalized people respond incredibly positively to having things marketed to them, and they appreciate advertising that doesn't make them feel like second-class citizens. (What fat girl doesn't love Torrid?)
"...the whole size debate [is] 'a big emotional sinkhole for women. Marketers are trying to use that to their advantage and get away from the old terms.'
I know the bottom line of all of this advertising and all these new products is profit, but I also know that more fat-positive images in the media would be a good thing to have. I think marginalized people respond incredibly positively to having things marketed to them, and they appreciate advertising that doesn't make them feel like second-class citizens. (What fat girl doesn't love Torrid?)
posted by mo pie at 9:21 AM
2 Comments:
I remember reading "Mode" back when it existed and even though I thought most of the content was relatively fluff, I just loved seeing women who looked like ME dressed up all pretty. I really think one of the main reasons we all (fat, thin, and in between) worry about our size is because our visions of what's "normal" is shaped by the media -- we compare ourselves to what we see on TV, in magazines, and on the movie screen. When I actually stop and look around at other people on the street, I realize, "Hey, I'm not doing so bad..."
Great sites, mo.
I appreciate these businesses that offer products for fat women like me, I really do. But since when do I need a "plus-size panty liner"?
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