I Love The English

This list of tips for people new to exercise has some good advice on it, but this one made me laugh:

Rewarding yourself for achieving a goal is fine but, according to Matt Roberts, you also need to punish yourself when you fail. 'You need to make it matter,' he says... one of my clients has set a fixed day when she's going to be photographed naked so she has to reach a certain shape by that time.'