Oh, Jared
Because I work in advertising, I was particularly interested in this article, about how Subway is doing a new ad campaign targeted to, presumably, overweight children and their parents.
On one hand:
They aren't shown eating food, there aren't any "before-and-after" pictures, and the ads don't promise that you'll be more beautiful or popular. They don't even reveal how much weight each kid lost.
And on the other:
[Jared] closes all of these kid-targeted spots... by smiling and expressing a heartfelt 'We want your children to live long and healthy lives,' while holding up the fat pants. (The fat pants have to go. Sure, they are huge, but that only adds to the dissonance of the non-diet message.) Some of the kids are shown holding up their fat pants as well, which doesn't work either.
It actually sounds like a very positive commercial campaign, and I applaud the fine folks at Subway for it--it's just that anything involving Jared and his fat pants is probably a bad idea.
On one hand:
They aren't shown eating food, there aren't any "before-and-after" pictures, and the ads don't promise that you'll be more beautiful or popular. They don't even reveal how much weight each kid lost.
And on the other:
[Jared] closes all of these kid-targeted spots... by smiling and expressing a heartfelt 'We want your children to live long and healthy lives,' while holding up the fat pants. (The fat pants have to go. Sure, they are huge, but that only adds to the dissonance of the non-diet message.) Some of the kids are shown holding up their fat pants as well, which doesn't work either.
It actually sounds like a very positive commercial campaign, and I applaud the fine folks at Subway for it--it's just that anything involving Jared and his fat pants is probably a bad idea.
posted by mo pie at 3:02 PM
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