Monday, April 10, 2006

Doing My Part For Viral Marketing

Have you seen internet banner ads where kids digitally morph into serial killers? Those are the ads for Honey, We're Killing the Kids!, a new Nanny 911-esque reality show. The deal is that a nutritionist comes into your house and tells you how to improve your family's health and nutrition habits.

"At the beginning of the process, Hark shows the parents computer-generated images of what their children could look like at 40 if they continue their eating habits. The software used is similar to programs used by police, Hark said. 'We really scare the parents' with the photos, Hark said. 'It's a real wake-up call.'"

I'm all for teaching children healthy eating habits, but those ads creep me right the hell out.

5 Comments:

Anonymous Anonymous said...

I just saw the show and thought it was absurd. I know it wouldn't make good TV to show how much time and long-term effort it really takes to turn an entire lifestyle upside down. Still, the changes they suggested would take weeks, even months, to become second nature. Where is the follow up? I would love to see these families after 6 months or one year and then maybe after 5 years. Same with The Bigest Loser.

So true about the boys looking like serial killers. What was that about?

7:49 PM  
Anonymous Anonymous said...

Oh thank god I'm not the only one who gets creeped out by those ads.

4:44 AM  
Blogger Jennette Fulda said...

Ha, those ads were all over the Television Without Pity forums yesterday and several people commented in the threads that the ads were creeping them out too. I have to wonder if that's good since it got our attention or it's bad since it gave me no desire to watch the show.

8:37 AM  
Anonymous Anonymous said...

I watched that show the other day, and the picture's of the kids at age 40 are very creepy and disturbing. But at the end of the show, it shows what the kids will look like if they continue the good eating/living habits they were taught, and they looked much, much better.

And I completely agree with the first comment, about the follow up. You can't expect viewers to think that these families changed their lives that dramatically in 3 weeks.

10:32 AM  
Anonymous Anonymous said...

What I thought was offensive was that the show's age progression intentionally made the kids both uglier and less well-kempt at the higher weight.

Like, the kid with the unibrow only lost it in the thin progression. The progressions were only shaved in the thin progression. They had nicer (or more) hair in that one too. I thought it was BS.

I'd also like to say that the way to introduce kids to healthy food is not via a tofu stirfry that was the palest, most unappetizing thing I've ever seen. And in the end, they ate carob cake, despite the fact that dark chocolate and particularly cocoa are healthy in moderation. It was just BS. It's hard enough to lose weight without stacking the deck.

9:05 AM  

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